Science. Nutrition. Performance.
Science references the careful research which goes into each product and the authenticity of the innovative food technology. MYOBAND is trustworthy yet progressive.
Nutrition takes MYOBAND beyond just protein - it leaves the door open for future health-based products and supplements, all focused on health and wellbeing, yet is a word that still resonates with athletes and fitness enthusiasts. It is also an important element in that it immediately references what products MYOBAND offers and which genre the brand sits in.
Performance is still incredibly important to the MYOBAND brand - at the end of the day the products need to have a purpose, and that is to help the user achieve their end goal, whether that be athletic performance, boosting workout recovery or using the products as a health aid.
MYOBAND Single-minded Brand Message:
At the forefront of nutritional science, MYOBAND creates healthy food supplements to enhance wellness, fitness and performance through innovative food technology.
MYOBAND Mission Statement:
At the forefront of nutritional science, team MYOBAND grew from a desire to produce innovative products which support and enhance health, fitness and performance through ground-breaking food technology.
MYOBAND started from a need to change; the need to step away from traditional, heavy protein supplements to make superior protein accessible to everyone who needed it. Chi, our founder, originally studied and qualified in biochemistry and nutritional science. When faced with family illness and first-hand experience of the limitations of unpalatable, old-fashioned thick protein shakes, he put his expertise to work. The result was the world’s first protein juice - Oblivion. With a revolutionary formula, seriously impressive results and a cult following among fitness enthusiasts and athletes alike, the way was paved for a vision of how the future of nutrition supplements could look.
There followed a series of ground-breaking new products designed for aspirational athletes, professionals and those looking for innovative health supplements. Our product development is indefatigably informed and led by science and, inspired by our origins, health and wellness are at the core of everything we do.
Team MYOBAND always has a firm eye to the future. We tirelessly strive to discover leading innovations, future technology and future food science to empower exciting developments for the benefit of all.